Sounds a little Carry On and a whole lot fleshy, but LUSH's nude innovation is all about stripping down their product packaging, not their employees. Milan and Berlin both went naked last year and stripped off all plastic packaging in their Naked Shops. The naked revolution is now coming to lushmanchester on the 18th this month. Are you ready to go LushNaked?

From Vancouver to Montreal, employees of Lush shops wore nothing but their signature black aprons as they encouraged consumers to educate themselves on the devastating environmental impact of packaging pollution. Brave lushies across North America voluntarily stripped down to shed light on the detrimental impact of over-packaging. Today, employees in select shops will get naked to educate about the devastating impact of over-packaging. It's about to get cheeky! The cheeky stunt marks ten years since Lush first stripped down to expose the problem of excess packaging in the cosmetics and retail industries.

This ethical cosmetics company wants you to know about its extensive line of solid, package-free products that eliminate the need for millions of plastic bottles. From May 26th till July 30th, the company is on a mission to promote its package-free products, which currently comprise an impressive 35 percent of the total product line. Staff from stores across North America joined in the fun on May 31st, stripping down to nothing but their black Lush aprons in hopes of kickstarting an important conversation about unnecessary packaging. Excess packaging is a serious problem with most products these days. Much of it is plastic and non-recyclable, which piles up in landfills and washes into oceans and lakes, where it lingers indefinitely, breaking down into small pieces that are ingested by animals.

Disposable packaging from our food, cosmetics and most everything else we buy generates an enormous amount of waste. In just one year, a single person uses up to pounds of plastic, 60 pounds of which are immediately thrown away. The overuse of packaging is a huge problem: it takes a lot of energy, water and natural resources to produce packaging, and when we simply throw it away, it pollutes our environment, puts wildlife at risk and piles up in landfills where it can take centuries to decompose.